PRSSA had our last general meeting last night – I cannot believe how fast this semester has flown by! – and we were honored to have Julie Plake from MARC USA come and talk to us. She might be better known as Skinny Girl, Bethenny Frankel’s, assistant. She helped launch that line and was with Frankel for most of her her skyrocket ride to fame.
Anyways, she was so amazing to talk with at dinner and then hear her personal experiences and stories at the meeting. She graduated in 2005, which doesn’t seem that long ago, but she was in awe at all we have to do now to stand out among all the applicants for internships and/or jobs. Facebook was still a thing you avoided at all costs, LinkedIn was, if anything, in its infancy and nothing of value to job searchers. Less than a decade ago, it was a completely different world.
Julie has been in the publishing world since she graduated, bouncing around from a luxury magazine publisher, to Frankel, now to more of a traditional PR job with MARC. It was interesting to hear what she has to say about what it takes to get a job now – and to hold onto it. You really have to be a cut above the pack and find that niche that you excel in and learn to market yourself as such.
I’d like to think I’ve found that with SEO/digital marketing, and coupled with the fact I’m graduating a semester early, I hope I’ll be seen as a valuable asset to employers. I suppose I should be focusing on landing an internship for next summer first, before I look ahead to next winter. Or, at the very least, try to focus exclusively on these next two weeks of finals insanity.